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We are a group of lazy men who used to disregard care for our skin thinking, “That isn’t manly…. only girls care about that… men are supposed to be rugged… I am not going to go to the store to buy facial moisturizers and creams…” and on and on and on. Things changed as we aged and starting seeing the effects of our disregard - wrinkles, acne, dry skin, dark circles - all things that could have been prevented or at the very least reduced.

Now enlightened, we decided we wanted to bring skin care to all the men like us who have never even considered a skin care routine. Our goal is to make skincare as routine and easy as possible, no thinking involved, which is why we offer subscription packages that deliver skincare to your doorstep.

A routine is key to keeping healthy skin. We know that going to the store to purchase face creams and moisturizers usually isn’t part of a typical man’s routine. With our subscription program, taking care of your skin can easily become part of your routine and with it - healthy skin.

Perhaps taking care of your skin is an afterthought, as it was for us before we understood the long term consequences of poorly managed skin. On our skincare program you will instantly feel the difference and wonder why you haven’t been caring for your skin all along.